See The Difference

Our Services

We provide personalized vision care and quality eye wear in the heart of downtown Santa Cruz.

To find out more about our services, follow the links to the right, click below to contact us, or simply fill out our new client form to schedule an appointment.

Also, if you need contacts you can order them right here.

Primary Services

Comprehensive Eye Exams

Medical Eye Care

Eyewear

We carry the largest selection of frames in the county for all budgets but we are especially well known for our boutique lines, which are beautiful, well made, small batch and exclusive frames. We carefully curate our selection to bring our customers the most sought after styles as well as unusual, playful ones.

The best way to shop for the perfect glasses and sunglasses is to do it in person. With the guidance of our knowledgeable opticians you can feel confident that your frames work well with your unique features as well as your prescription.

Our
Doctors

We believe that everyone has a right to quality eye care, which starts with finding the right doctor. Your eye care needs are unique, and we are dedicated to providing detailed, tailored exams in order to address all your vision and eye health needs. Come in and see for yourself.

Dr. Jennifer Buell

Dr. Curt Simmons

Dr. David Farberow

Dr. Brittany Heyano

Our Blog

Read or subscribe to our blog to receive occasional updates and interesting facts about your eye health.
We will never sell or give your personal information to any third parties.

Your Guide to Nutrition For Healthy Eyes

Your Guide to Nutrition For Healthy Eyes

When you were a kid, did your mom tell you to eat your carrots because they’re good for your eyes? Well, turns out mom was right but to effectively keep your eyes healthy and your vision sharp, you need to do more than just eat your...

read more

Contact Us

 

Reach out to us Anytime!

Call Or Text

Office

1537 Pacific Ave Suite 100
Santa Cruz, CA 95060-3943

Send a Message

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Visit US

1537 Pacific Ave Suite 100
Santa Cruz, CA 95060-3943

Monday – Friday

8:30am – 5:30pm

Saturday

9am – 4pm